NETAFIM
PERU
BRAND EXPERIENCE / ART DIRECTION
Client: Netafim
Place: Lima, Perú
Sector: Agriculture
Art Direction & Design: Luis Galvez
Stand design and implementation: Transmisor SAC
Photography: Courtesy of Jorge Durand and Transmisor SAC
Client: Netafim
Place: Lima, Perú
Sector: Agriculture
Art Direction & Design: Luis Galvez
Stand design and implementation: Transmisor SAC
Photography: Courtesy of Jorge Durand and Transmisor SAC
NETAFIM STAND FOR AGRITECH FAIR
THE CONTEXT
Netafim is a global leader in smart irrigation solutions, guided by its core value proposition: “Grow more with less.”
For its presence at the Agritech International Fair in Jockey Plaza, Peru, Netafim sought to create a stand that reflected its technological leadership and sustainability mindset while engaging a high-level B2B audience, including large enterprises, distributors, and decision-makers.
THE CHALLENGE
The challenge was to translate a complex, technology-driven value proposition into a clear, credible, and impactful physical experience within a competitive trade-fair environment.
The stand needed to communicate sustainability in an authentic way, avoid promotional excess, and position Netafim as a trusted long-term partner rather than a product-driven exhibitor.
THE STRAGIC APPROACH
The project was developed in collaboration with Transmisor SAC, a company specialized in sustainable and reusable temporary architecture, using the Burkhard Leitner Modular Spaces system.
This solution was selected due to its:
From a Brand Experience and Art Direction standpoint, the strategy focused on restraint, clarity, and consistency. All graphic applications and panel designs were developed to subtly reinforce the promise of efficiency, innovation, and responsible resource use.
THE ART DIRECTION
The art direction adopted a clean, corporate, and understated visual language, specifically designed for a high-level B2B audience.
A key strategic decision was the use of the Netafim logo at a large, oversized scale on the main panel of the stand. This allowed the brand to stand out clearly among competitors within the exhibition environment, ensuring immediate recognition and reinforcing Netafim’s leadership presence across the venue.
The color palette strictly followed Netafim’s official brand guidelines, using core brand colors to communicate technology, trust, and consistency. This ensured full alignment with the global brand system while maintaining visual coherence across all graphic applications.
Additional art direction principles included:
The value proposition “Grow more with less” was integrated seamlessly throughout the stand, reinforced not only through graphic content but also through the sustainable architectural system itself, making the structure an active part of the brand narrative.
THE IMPACT
The stand achieved:
Additionally, the reusable modular system reduced environmental impact and enabled cost-efficient reuse for future exhibitions, reinforcing Netafim’s long-term sustainability commitment.
THE CONTEXT
Netafim is a global leader in smart irrigation solutions, guided by its core value proposition: “Grow more with less.”
For its presence at the Agritech International Fair in Jockey Plaza, Peru, Netafim sought to create a stand that reflected its technological leadership and sustainability mindset while engaging a high-level B2B audience, including large enterprises, distributors, and decision-makers.
THE CHALLENGE
The challenge was to translate a complex, technology-driven value proposition into a clear, credible, and impactful physical experience within a competitive trade-fair environment.
The stand needed to communicate sustainability in an authentic way, avoid promotional excess, and position Netafim as a trusted long-term partner rather than a product-driven exhibitor.
THE STRAGIC APPROACH
The project was developed in collaboration with Transmisor SAC, a company specialized in sustainable and reusable temporary architecture, using the Burkhard Leitner Modular Spaces system.
This solution was selected due to its:
-
Modular and reusable construction
-
Efficient use of materials
-
Direct alignment with Netafim’s sustainability values
From a Brand Experience and Art Direction standpoint, the strategy focused on restraint, clarity, and consistency. All graphic applications and panel designs were developed to subtly reinforce the promise of efficiency, innovation, and responsible resource use.
THE ART DIRECTION
The art direction adopted a clean, corporate, and understated visual language, specifically designed for a high-level B2B audience.
A key strategic decision was the use of the Netafim logo at a large, oversized scale on the main panel of the stand. This allowed the brand to stand out clearly among competitors within the exhibition environment, ensuring immediate recognition and reinforcing Netafim’s leadership presence across the venue.
The color palette strictly followed Netafim’s official brand guidelines, using core brand colors to communicate technology, trust, and consistency. This ensured full alignment with the global brand system while maintaining visual coherence across all graphic applications.
Additional art direction principles included:
-
Real agricultural imagery to reinforce authenticity and human impact
-
Short, direct messaging designed for fast comprehension
-
Strong visual hierarchy across panels to guide attention naturally
The value proposition “Grow more with less” was integrated seamlessly throughout the stand, reinforced not only through graphic content but also through the sustainable architectural system itself, making the structure an active part of the brand narrative.
THE IMPACT
The stand achieved:
-
Strong brand awareness during the fair and social media
-
Engagement with a highly qualified audience
-
Generation of high-value leads and strategic business contacts
-
Commercial opportunities that evolved into future business relationships
Additionally, the reusable modular system reduced environmental impact and enabled cost-efficient reuse for future exhibitions, reinforcing Netafim’s long-term sustainability commitment.